From Marketplace Listing to Enterprise Wins, Fast

How a transactable offer, co-sell readiness, and Arkahna’s Marketplace Elements helped close a multi-year deal with BOQ

Trade Ledger had a bold plan.

The UK-based fintech was ready to expand globally and made the strategic decision to align more closely with Microsoft. After successfully migrating their application to Azure with the help of Arkahna, the next step was launching their new Azure-hosted lending platform on the Microsoft Commercial Marketplace as a co-sell ready, transactable offer.

But Marketplace onboarding is complex.

From the development work required for APIs and landing pages, to offer creation, validation, and navigating the Partner Center, it’s a heavy lift. For most SaaS teams already focused on shipping product, it’s not something they can absorb.

So, Trade Ledger again turned to Arkahna.

A Complex Path to Marketplace and Co-Sell

Trade Ledger needed to:

• Publish a transactable offer on Azure Marketplace

• Achieve co-sell ready status

• Enter the Australian enterprise market without slowing their core product delivery

Marketplace, Simplified

Arkahna delivered Marketplace Elements, a SaaS solution purpose-built for Microsoft-first SaaS companies.

It gave Trade Ledger:

• Simplified technical integration with no developer time required

• A guided pathway to Microsoft validation and co-sell alignment

• Real human support across offer creation, submission, and go-live

In just one week, Trade Ledger’s offer was transactable, discoverable, and backed by Microsoft’s global salesforce.

What Happened Next

Trade Ledger Marketplace Results: Offer live in 1 week, co-sell ready, enterprise deal secured.

In Their Words

What Trade Ledger had to say about the Marketplace journey with Arkahna.

"Navigating the Azure Marketplace can be complex, but Arkahna brought clarity and speed. Their Marketplace Elements solution accelerated our listing, unlocked co-sell opportunities, and directly contributed to a multi-year enterprise win."
— Alan Walsh, Global VP of Channels & Marketing, Trade Ledger

Why Trade Ledger Chose Arkahna

Trade Ledger didn’t need a dashboard. They needed a partner.

Arkahna delivered:

• Faster time to value with production-ready outcomes in days

• Microsoft-first design, aligned with partner programs and frameworks

• Automation built for developers, not just checklists

• Real support from experts who work like part of your team

A Strategic Launchpad for What’s Next

Marketplace Elements isn’t just a one-off tool. It is part of Trade Ledger’s long-term strategy to scale with Microsoft.

As a Marketplace Elements customer, Trade Ledger now has access to the full Arkahna Platform, including integrated modules for data, integration, observability, and AI enablement. These are delivered as a continuously updated and supported platform.

Just as importantly, they are now positioned as a Microsoft co-sell ready, transactable solution. This makes it easier for Microsoft sellers to:

• Attach to funded programs

• Unlock internal incentives

• Drive faster deal cycles through simpler procurement

• Reduce friction for regulated enterprise customers

With their offer live, compliant, and seller-ready, Trade Ledger becomes a stronger go-to-market partner. Arkahna continues to support future co-sell motions, integrations, and scale-up activity across the Microsoft ecosystem.